Business Overview • Type: Solo counselling practice • Location: Fredericton, NB • Clients per week: 20 • Sessions per year: ~1,000 • Hourly rate: $120 • Admin tasks: invoicing, payment tracking, receipts, reminders, reconciling payments • Admin time spent on invoicing before automation: ~6 hours/week 1. The […]
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Business Overview • Type: Solo real estate agent • Location: Fredericton, NB • Average commission per transaction: $6,000 • Annual transactions: 12 • Google rating before automation: 4.2 stars (18 reviews) • Admin time spent manually requesting reviews: ~3 hours/week • Primary challenge: Low review volume → weak […]
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Business Overview • Type: Mid‑size dine‑in restaurant • Location: Fredericton, NB • Seats: 60 • Average table value: $85 • Reservations per week: ~120 • Admin time spent manually taking reservations: ~10 hours/week • No‑show rate before automation: 12% • Primary challenge: Too much staff time spent […]
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How to Think About AI Do you remember the early days of the internet? Back in the 1990s, it was a brand-new concept that few people fully understood. The infrastructure to support it was still being built, and explanations about the “World Wide Web” often seemed laughable. (You can find gems like a CNN video […]
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How We Understand Artificial Intelligence If you’ve ever tried ChatGPT or something similar, you’ve already experienced artificial intelligence (AI). These programs let us interact with them by typing, and newer ones even let us talk to them. You can ask them questions, get suggestions, double-check your work, or even have them write emails for you. […]
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Online forms are targeted by bots, leading to email inboxes of website owners being filled with spam submissions. These submissions typically consist of advertisements but can also contain malicious links that pose security risks. That’s why implementing a verification system would be beneficial if it were effective at preventing these spam submissions. Bots can […]
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A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign. It is designed to direct the visitor to take a specific action, such as making a purchase or filling out a form. An effective landing page can significantly improve the success of a campaign, but designing […]
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Website speed is an important factor in the user experience and the overall performance of your site. A slow-loading website can result in higher bounce rates, lower conversion rates, and reduced search engine rankings. If you’re looking to improve the speed of your website, here are the top 5 tools to consider: GTmetrix GTmetrix is […]
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Google Analytics is a powerful tool for understanding the traffic and behavior of visitors to your website. It provides a wealth of data and insights that can help you to improve the performance of your site and achieve your business goals. If you’re new to Google Analytics, here is an introduction to understanding your website’s […]
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Social media can be a powerful tool for promoting your website and driving traffic to your site. With billions of users on platforms such as Facebook, Twitter, and Instagram, social media offers a vast audience and numerous opportunities for reaching and engaging with potential customers. If you’re new to using social media to promote your […]
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Maintaining and updating your website is an essential part of running a successful online business or organization. By keeping your website current and well-maintained, you can improve the user experience, maintain security, and ensure that your site is performing at its best. Here are 10 essential tips for maintaining and updating your website: Keep the […]
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WordPress is a powerful and flexible content management system that allows you to extend its functionality through the use of plugins. There are thousands of plugins available in the WordPress plugin library, covering a wide range of functions from SEO to security to e-commerce. If you’re looking to improve your WordPress site, here are the […]
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Web accessibility refers to the practice of making websites usable and accessible to people with disabilities, such as visual impairment, hearing loss, or mobility impairments. Ensuring that your website is accessible not only benefits those with disabilities, but also has the potential to increase your audience and improve your search engine rankings. Here is an […]
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A call-to-action (CTA) is a crucial part of any website, as it guides visitors towards the main action you want them to take. Whether it’s signing up for a newsletter, making a purchase, or downloading a PDF, an effective CTA can make the difference between a visitor bouncing and converting into a customer. Here are […]
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WordPress is a popular content management system (CMS) that powers millions of websites worldwide. It’s known for its user-friendly interface, vast plugin library, and flexibility to create any type of website, from a simple blog to a full-featured e-commerce store. If you’re new to WordPress and looking to get started, this beginner’s guide will provide […]
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E-commerce has become an increasingly popular way for businesses of all sizes to reach customers and sell products or services online. If you’re new to the world of e-commerce and considering setting up an online store, this article will provide a helpful introduction to the basics. Step 1: Choose an e-commerce platform The first […]
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As we enter the new year, it’s important for businesses to stay up-to-date on the latest web design trends to ensure their online presence is modern, user-friendly, and able to effectively convert visitors into customers. With that in mind, here are the top 5 web design trends for 2024: Dark mode Dark mode, which […]
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The user experience (UX) of a website is crucial for its success. A website with a poor UX will likely result in high bounce rates and low conversion rates, while a website with a great UX can lead to increased traffic, conversions, and customer satisfaction. Here are 10 essential tips for improving your website’s UX: […]
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Starting a blog can be a fun and rewarding way to share your thoughts, ideas, and expertise with a wider audience. Whether you’re looking to share personal experiences, offer industry insights, or just have a creative outlet, a blog can be a great platform for self-expression. But where do you start? Here’s a beginner’s guide […]
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Your domain name is the address of your website. It’s an important part of your online identity and can have a big impact on your website’s success. Here are some tips for choosing the perfect domain name for your website: Keep it short and simple. A short and simple domain name is easier to remember […]
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Designing a website can be a challenge, especially if you’re new to the process. But with the right consideration, you can create a professional-looking website that meets your goals. Here are the top 5 things to consider when designing your website: User experience. The user experience (UX) of your website is crucial. It’s important to […]
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Are you looking to improve your website’s ranking on search engines like Google? If so, search engine optimization (SEO) is an important strategy to consider. SEO is the practice of optimizing a website to rank higher in the search results and attract more organic traffic. But what exactly is involved in SEO? Here are some […]
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Have you ever visited a website on your phone and had to zoom in and out to see the content? This can be a frustrating experience and is a sign that the website was not designed to be responsive. So, what is responsive web design? Simply put, it is the practice of designing a website […]
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Are you thinking about creating a website but don’t know where to start? Don’t worry, you’re not alone. Creating a website can seem intimidating, especially if you’re not familiar with web development. But the good news is that it’s easier than you might think, and there are plenty of resources available to help you get […]
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If you own your website, you know how important it is for it to load quickly. Not only is a fast loading website essential for providing a good user experience, but it can also have a big impact on your search engine rankings. In fact, Google itself has stated that page speed is a significant […]
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If you’re creating a website, one of the first things you’ll need to do is choose a web hosting provider. A web hosting provider is a service that stores your the files for your website on a server and makes them accessible to users. But with so many web hosting providers to choose from, how […]
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